Google to become Electricity Marketer .. Whats Google Up to?

The Federal Energy Regulatory Commission unanimously backed Google’s application for what’s known as market-based rate authority. The Commission grants market-based rate authorization for wholesale sales of electric energy, capacity and ancillary services by public utility sellers that can demonstrate that they and their affiliates lack or have adequately mitigated horizontal and vertical market power. Google on the other hand does not  own generation facilities or transmission lines to deliver power, and is not planning to use the new authority for retail purposes.

In a letter to PC world Google spokeswomen said that “We made this filing so we can have more flexibility in procuring power for own operations. , including our data centers.

Google does offer an online tool (Google Power Meter) that allows you to view your home’s energy consumption from your personalized iGoogle homepage. Using information from utility smart meters and in-home energy management devices, Google PowerMeter helps you to save money and use less electricity.

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